# Advertising platform

The advertising platform on [Ton.Place](http://ton.place/) is based on CPA. This means that you set the desired price per conversion at an auction. The higher the price per conversion, the more often and prioritized your post will be in the feed.

Conversion happens when a user follows your profile, sends the first message or clicks on the ad. You pay only when users perform one of these actions with your advertising publication.

Any [Ton.Place](http://ton.place/) user can launch an advertising campaign on the site. First, top up the balance in the advertising cabinet: "More / Profile" - "Advertising" - "[Top up](https://ton.place/ads?w=ads_balance)"

To launch an ad, create and publish a post, click on the three dots above the post and select "Promote". Then specify the price per conversion, audience and the budget limit. After the ad is approved, you can launch it.

![](/files/kXpFhouhdIknNLbrRtD0)


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